When my father and I founded 10 years ago azba cosmetics, we had a specific plan: eventually, we wanted our own cosmetics brand. One that shows exactly what we believe in, with absolutely no compromises.
But then, everything turned out differently. Instead of launching our own brand, we poured our expertise into the products of other brands. My team and I turned azba cosmetics into a place where ideas become finished products: from the first sketch to the perfect formulation, all the way to the day they hit the shelves. That is how we have brought countless creams, serums, and makeup products to life for our clients.
As wonderful as these projects were and still are, we keep running into limitations. Some ideas are too expensive, too niche, or too complex, and often there is simply not enough time to implement them.
And then came this one moment: We discovered new active ingredients from neuro-cosmetics and knew immediately: this is it. This is exactly what we want to use to finally create something truly our own.
That is how injooi was born.
injooi contains everything that defines us: our experience, our know-how, and our passion for effective, innovative, and clean cosmetics.
Discover our skincare, which breaks new ground, and enjoy it, true to our motto:
Enjoy injooi! - Your Penélope
2024
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2025
A HARD WAY
Formulations were developed, tested, optimized – we were our own toughest critics. The website took shape, the packaging materials were changed multiple times, and our first injooi team member came on board.
2026
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Our formulations are thought through to the last detail and perfect
coordinated - nothing is accidental
I believe good skincare speaks to more than just the skin. It can touch our senses, transform a moment, and by doing so, create an entirely different feeling.
Our formulations are thought through to the last detail and perfect
coordinated - nothing is accidental
I love the idea that colors, textures, light, and movement alone can trigger a feeling, even before you apply the product to your skin.
What excites me about injooi is that we don't view skin and well-being as separate. Our skin reacts to what is happening around us, and it is precisely this connection between mind, body, and skin that makes injooi so special to me.
For me, science and emotion are not mutually exclusive. On the contrary: the better we understand how the skin and senses are connected, the more exciting the development of beauty products becomes.
Our Promises
neuroscience
Designed for the moment when rest turns into activity. These products accompany you into your day – with light, effective textures that protect, strengthen, and bring balance to you and your skin.
clean beauty
Transparent care without compromise. Free of harmful ingredients, but with a complete focus on effectiveness and skin compatibility.
vegan
Our products are 100% vegan – without animal ingredients, with respect for all living beings.
baked in Berlin
From the first idea to the final touch: developed, produced and packaged in Berlin
